How To Plan The Event Of Your Client’s Dreams by Aitana Cardoso

Planning large scale events requires multitasking skills and ingenuity. This is something Lucid Life Entertainment has learned and mastered over the years of event planning. To succeed, one needs to know the basics of event organization and how to plan effectively, especially if you’re going to meet LA’s high standards. Then, you must hone your skills so that you can negotiate with the best venues, vendors, and speakers for your attendees. You must also hand pick your talent… training them and meeting with them monthly or biweekly to discuss previous events and Do’s and Don’ts for further booked parties. 


Organization and preparation are key when planning parties, events, and festivals. You have to cover all of the basics from reviewing the theme of the event, to accommodating each of your guests’ needs. Choosing the right location for an event is critical — it’s the framework for your whole event. When seeking a venue for a party or event you have to put many things into consideration- the number of guests, the type of event and the budget.


With all this in mind, you can go the traditional route or try a road less traveled. For example, when we plan pool parties in LA we usually use two types of venues – exclusive hotels in West Hollywood or Downtown, or mansions in Bel Air and Beverly Hills. Although you might think the planning would be similar, it varies tremendously. For hotels, we have a book of rules to follow by, including respecting the guests staying at the hotel but not invited to the party, noise complaints, scheduled beginning, and end, hotel security, etc. Now in the mansion we might not have to worry about noise complaints (it’s always recommended to invite your neighbors or keep a friendly relationship with them), but we have to figure out liquor licensing, parking, valet, hire security, make sure the talent will have the materials and room needed for the performance, we may need to hire a chef, and the list goes on!


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