December 10, 2019 4:36 PM

How to Start Your Own Event Planning Business

There comes a time in our lives when we realize that what we are currently doing is not what we are really passionate about. Now that you have discovered an interest in event planning its time you learn about the job. Just like any other job, event planning business demands that you evaluate your skills, learn some lessons and come up with a concrete plan on how to turn your business idea into a reality.


Evaluate Your Skillset

Before you dive into the event planning business you have to evaluate your skill set and determine if your personality can fit into the industry. In the event planning business, you have to be social, outgoing and creative enough to handle the task of this dynamic industry. Furthermore, you have to be a team player and be able to work in a fast-paced industry.


Get Accredited

Prior experience is vital in every industry and events planning is not an exception. Your clients will have more trust in you if they know that you have the requisite experience and professional knowledge in what you are doing. Besides giving you the required certification,a professional course will also help you learn the ins and outs of the industry. Whether you have prior experience organizing events or not, having a  formal certification will increase both your confidence and that of your customers.


Determine Your Niche Market

Event planning is a broad category that entails different types of events. Before you start your business you have to know which main areas you are going to focus on. There are four main types of events which includes

  • Educational Events

Can either be formal and informal. Examples include conferences, graduations and meetings.

  • Commemorative Events

Most commemorative events are formal. They are set up to remember important events or figures in society.

  • Celebrational Events

These are events that are organized to celebrate or mark important events in life. They are fun and exciting. Examples include birthdays, weddings anniversaries and reunions.

  • Promotional Events

Promotional events are a mix of educational and celebrational. They combine fun with information, for example, creating brand awareness.


Create a network of vendors

Make sure to gather all your contact and make your one, like performers agencies, caterer, venues etc.. 


Once you have identified your target market, the next step is to develop a business plan. Your business plan will help you streamline your decison making process. In addition, it will help you source for funds, either through bank loans, venture capital firms or through friends and family.







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